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Latinx Beauty Brand Founders Share How Consumers Inspire Them

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Latinx Beauty Brand Founders Share How Consumers Inspire Them

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Jessica Alba, co-founder of The Honest Company

“Growing up, I struggled to find examples of diverse beauty icons, and that experience has profoundly shaped how we approach Honest Beauty today. I was always determined to pave a path for those who didn’t fit the typical beauty mold of Anglo/Caucasian. I remember feeling like I never saw myself or my heritage reflected in what the world was promoting as beautiful. As a Latina, from our very inception, I’ve worked to ensure that diversity, equity, and inclusion are the cornerstones of our company culture, our product innovation process, and our marketing here at Honest. I’m proud that we now have the first Afro-Latina CEO of a publicly traded company and a diverse board of directors and leadership team. Together, we are working to establish new beauty standards and ensure that all people, especially the Latin community, are represented in everything we do.”



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